Magnet Strategy Advisory
End-to-end strategic advisory for organisations dependent on permanent magnet supply. We assess grade requirements, sourcing risk, and long-term procurement architecture.
Services
Strategic consulting for critical materials
From grade selection and processing routes to sourcing strategy — operating at the intersection of materials science, manufacturing economics, and industrial AI.
Rare-Earth Magnet Processing
Process advisory across the full sintered-magnet route — strip casting, hydrogen decrepitation, jet milling, alignment and sintering, grain boundary diffusion, and post-sinter finishing — including Dy-lean and Dy-free coercivity routes.
New Magnetic Materials Selection
Evaluation and qualification of emerging hard and soft magnetic materials against a real application envelope — SmCo, SmFeN, Mn-based and Dy-free NdFeB, soft magnetic composites and Fe-P alloys — with the trade-offs against cost, temperature and supply risk made explicit.
Rare-Earth Supply Intelligence
Real-time market intelligence on rare-earth oxide pricing, trade flows, supply disruption signals, and concentration metrics across 47 jurisdictions.
Supplier Assessment & Due Diligence
Proprietary due diligence frameworks for magnet producers, sintering facilities, and alloy manufacturers — covering technical capability, ESG compliance, and financial resilience.
EV Motor Materials Consulting
Specialised advisory for EV powertrain engineers and procurement leads. Magnet grade selection, thermal derating analysis, cost modelling, and second-source qualification.
Recycling & Circular Economy
Techno-economic analysis of magnet recycling pathways — HPMS, hydrometallurgy, direct demagnetisation — with market sizing, policy mapping, and investment case development.
Manufacturing Localisation Strategy
Feasibility and site selection for domestic and near-shore magnet production capacity — India, Vietnam, Europe, North America — with regulatory, logistics, and cost-parity modelling.
Industrial Market Intelligence
Bespoke research covering motor market sizing, demand segmentation, competitive landscape mapping, and technology adoption curves across global industrial sectors.
Applied Modelling & Analytics
Cost sensitivity models, price and demand scenario work, and specification-matching tools built against your own data for a specific engagement — using machine learning where the dataset genuinely supports it. Built for the question in front of you, not sold as a platform.
Fig. 01 — Demagnetisation
Every grade decision comes back to one curve.
The hysteresis loop is how a permanent magnet declares what it can survive. Its second quadrant is where procurement, thermal design, and sourcing risk actually get decided.
Br
Remanence
How much field the magnet keeps once you stop driving it. Sets torque density — and therefore how much magnet mass your motor design actually needs.
Hc
Coercivity
How hard it is to demagnetise. This is the parameter that fails first at temperature, and the one that quietly forces dysprosium into your bill of materials.
BH
Energy product
Peak of the second quadrant — the honest measure of grade. It is also where cost, thermal headroom, and sourcing risk all collide.
