Magnet Strategy Advisory
End-to-end strategic advisory for organisations dependent on permanent magnet supply. We assess grade requirements, sourcing risk, and long-term procurement architecture.
Strategic materials advisory
Every high-performance motor comes down to one magnet decision.
Twin Pole Partners advises the engineering and procurement teams making it — grade selection, processing routes, sourcing strategy, localisation and recycling economics — with direct counsel from Dr R Gopalan.
Years in permanent magnets0+ARCI (DST) · DRDO · NIMS, Japan · IISc
Peer-reviewed publications0+h-index 31 · i10-index 101
Patents granted0National & international
Sectors advised0EV, aerospace, defence, wind, medical, robotics
Who we work with
You are in the right place if…
01
Your motor is losing margin at temperature and you are being told to add dysprosium.
02
You have been quoted a grade and have no independent way to tell whether it is the right one.
03
You need a second source qualified before your current one becomes a single point of failure.
04
The magnet is the largest bill-of-materials risk in a programme you are costing.
05
You are weighing whether to bring magnet production in-house, or in-country.
06
You are assessing a supplier, a recycling route, or an acquisition target and need technical due diligence.
01 — Separation
It starts as ore.
Monazite and bastnäsite carry a dozen rare earths at once. Separating neodymium and praseodymium from the rest is where most of the cost, and most of the concentration risk, actually sits.
Services
Strategic consulting for critical materials
From grade selection and processing routes to sourcing strategy — operating at the intersection of materials science, manufacturing economics, and industrial AI.
Rare-Earth Magnet Processing
Process advisory across the full sintered-magnet route — strip casting, hydrogen decrepitation, jet milling, alignment and sintering, grain boundary diffusion, and post-sinter finishing — including Dy-lean and Dy-free coercivity routes.
New Magnetic Materials Selection
Evaluation and qualification of emerging hard and soft magnetic materials against a real application envelope — SmCo, SmFeN, Mn-based and Dy-free NdFeB, soft magnetic composites and Fe-P alloys — with the trade-offs against cost, temperature and supply risk made explicit.
Rare-Earth Supply Intelligence
Real-time market intelligence on rare-earth oxide pricing, trade flows, supply disruption signals, and concentration metrics across 47 jurisdictions.
Industries
Sectors we power
Electric Vehicles
+11% CAGR
NdFeB demand, EV traction
A permanent magnet synchronous traction motor carries roughly 1–2 kg of Nd-Fe-B per vehicle, before the thirty-odd other components — power steering, pumps, ABS, sensors, speakers — that each carry their own. Dr Gopalan's research addresses the traction magnet supply problem directly.
Adamas Intelligence, Rare Earth Magnet Market Outlook to 2040
Aerospace
+15% CAGR
NdFeB demand, advanced air mobility
Actuation systems, turbine components, and defence electronics demand the highest-spec Sm-Co and Nd-Fe-B grades — materials Dr Gopalan developed for strategic applications.
Adamas Intelligence, Rare Earth Magnet Market Outlook to 2040
Industrial Robotics
+29% CAGR
NdFeB demand, robotics
Collaborative robots and servo motors require high-density, thermally-stable permanent magnets at scale.
Adamas Intelligence, Rare Earth Magnet Market Outlook to 2040
Wind Energy
≈650 kg / MW
PM mass, low-speed direct drive
Permanent magnet mass runs to roughly 650 kg/MW in low-speed direct drive, about 160 kg/MW at mid speed and around 80 kg/MW in high-speed geared designs — the drivetrain choice moves rare-earth exposure by a factor of eight before anyone negotiates a price. Offshore machines then run them in a salt-laden environment that puts coating and corrosion performance on the critical path.
Resources, Conservation & Recycling, 2024 (peer-reviewed review)
Figures compiled September 2026 and attributed on each card. Where no sector-level magnet forecast exists from a source worth citing, an engineering figure is given instead. Analyst forecasts for the same segment routinely differ by a factor of two — treat any single number as an indication, and ask us for the workings before you plan against it.
Field notes
What clients say when the pressure is on
“
Twin Pole gave us the confidence to renegotiate our sourcing contract six months before the market shifted. That's not something a market report gives you.
“
Dr Gopalan doesn't just know the chemistry — he knows the politics behind it. That combination is rare, and it's exactly what our board needed.
“
We came in looking for a grade recommendation. We left with an entire localisation roadmap.
Insights
Industrial intelligence & market research
Engage
Speak directly with Dr R Gopalan.
INAE Fellow. PhD IIT Madras. 35+ years across DRDO, NIMS Japan and ARCI. 200+ publications, 14 patents, and 22 years on national mission programmes.
Book a consultation